Chicago, IL., May 5th 2011 -WorkPlace Systems Inc announces new investment in marketing activities to increase market awareness and develop the global WorkPlace brand. The 2011-12 activities include a series of adverts with Integrated Solutions for Retailers Magazine and Gold Sponsorship of the Aberdeen Group Retail Executive Summit.
The first advert which is published in the May edition of Integrated Solutions for Retailers Magazine appears beside the Special Report - A New Era In Workforce Management by Erin Harris. The article looks at how "Technology is helping retailers shift from focusing on labor just as a cost center to viewing their labor pool as a valued asset to drive customer centricity". The WorkPlace advert can be seen on page 12 of the magazine or can be viewed at www.retailsolutionsonline.com
WorkPlace Systems is a Gold Sponsor of the Aberdeen Group Retail Executive Summit, taking place on the 21-22nd June in New York City. Aberdeen's 2011 Retail Leadership Summit "features top executives from many of the world's most preeminent retailers to share best practices, strategic processes, and business improvements, and meet with industry- leading solutions providers to explore the most innovative products and services on the market". To find out further details visit www.aberdeen.com
Commenting on these recent initiatives James Freshwater, Vice President commented "I'm really excited to be working with these two well established and proven organizations to help us share how WorkPlace Inc. can enhance labor management in the US retail sector."
May 2011