Milton Keynes February 21, 2006 - WorkPlace Systems plc. (WSI.L), the leading supplier of Workforce Management solutions is sponsoring the Harlequins Rugby League Club for the 2006 season.
The sponsorship provides Workplace Systems with significant branding and hospitality opportunities. WorkPlace branding will feature predominately around the ground and in the club's literature and website. "The Harlequins players also provide us with a great opportunity to establish our brand with the WorkPlace Systems logo featuring on the back of the players shirts" stated Ian Baxter, WorkPlace's Marketing Director. "There's a lot of synergy between Rugby League and what we do in terms of team management in dynamic, competitive environments, where planning and co-ordinating resources are crucial to success."
There is a strong link with other companies that associate with the sport. WorkPlace Systems have a particular focus on the Hospitality trade, where correct staffing is key to customer satisfaction and effective cost control. "We have recently increased our sales force and are developing new products and services to meet the growing demand for Workforce Management in the Hospitality sector" continued Baxter.
Baxter went on to say "The facilities at the Harlequins home ground, the Twickenham Stoop, are excellent and are ideal for entertaining valuable customers, prospects and investors. Judging by the Harlequins first exciting game against St Helens, we will have an eager list of clients wanting to see future matches." The Sponsorship covers the full season and WorkPlace have also secured a box for all home matches, a total of 14 fixtures.
Baxter concluded "WorkPlace is already a leading Workforce Management company and we have an aggressive growth plan for the next 5 years. The Harlequins sponsorship will significantly raise our profile in the UK market and make an important contribution to our success. We look forward to a great season together"
About Harlequins RL
Harlequins Rugby League, formerly London Broncos, play in the engage Super League competition. The club is based at the Twickenham Stoop with the NEC Harlequins. Tickets in advance to see the Quins in action start from £12 - 020 8410 6000.
Click here to see this press release as a downloadable PDF